CAbi

COMMISSIONED 
Web Design / UX UI

Photoshop, Illustrator, Indesign

SCOPE

To update the current CAbi website (2014 Catalogue) to a new look and feel. Bring a unique design approach to the pages with revisiting the wireframes of each page to have better UX UI and overall better user experience on mobile.



ROLE

I was responsible for the look and feel (Art Director) of each page for the CAbi site. I, along with a team of talented developers and designers created each page and focused on user experience design (UX) and user interface design (UI). We built this site from the ground up and designed each page starting with the wireframes and generating visuals for each space.

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“Once we believe in ourselves, we can risk curiosity, wonder, spontaneous delight, or any experience that reveals the human spirit.”

E.E. Cummings

Example of updated Wireframe / Layout Design

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SITEMAP

This sitemap was a huge undertaking due to the massive collection available on the CAbi site. The client expressed how important it was that we created something that was user friendly but also to the point. This major project was completed with a team of 6. I was responsible for creating wireframes, layouts, sitemaps, photoshopping web ready images, and more.