Logo & Brand Indentity Design
Photoshop, Illustrator, Indesign
Complete company branding project. Improving on the existing bleau (drop) brand and building a brand around the logo mark. Includes a three-round process to develop concepts and then refine the logo identity, imagery examples and color palette that will be used on the website and in future marketing and advertising.
I was responsible for full branding development. I worked with the Creative Director to build a collection of logos and color palettes that would be presented to the client. When approved, I fleshed out the brand to website, banners, mock ups, and more.
“We have a logo that we like. However, I would like to see if there is any improvement that can be made. The word “Bleau” stands for “living water” (hence the blue color and the drop icon) and I would like to keep that theme going.”
Jared Hilton, CEO of Bleau Consulting